A marketing researcher wants to do a survey to probe in-depth consumer attitudes about their experiences with the company's products. He is LEAST likely to get what he wants if he uses
A. a mail survey.
B. personal interviews.
C. online focus groups.
D. telephone interviews.
Answer: A
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Indicate whether the statement is true or false
Today's retailers increasingly adopt environmentally sustainable practices. Which of the following is NOT one of these practices?
A) working with channel partners to reduce their environmental impact B) cutting back on recycling programs C) greening up their stores and operations D) launching programs to help customers be more responsible E) promoting more environmentally responsible products
A manufacturing company's human resource department is most likely a
A) cost center. B) discretionary cost center. C) revenue center. D) profit center.
Knowledge management (KM) benefits organizations because it ________.
A. enables employees to solve problems and rectify mistakes later B. allows suppliers to work according to the organizational policies C. improves process quality and increases team strength D. improves data integrity, transmission, and value E. allows distributors to work within the company premises