What is prejudgment?
a. Talking in stereotypes.
b. Listening only to information we find interesting.
c. Deciding in advance we know what others mean.
d. Pretending to listen.
c. Deciding in advance we know what others mean.
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Usability research
a) Examines the readability of print materials b) Looks at the utility of annual reports c) Gauges how the target audience uses mass media d) Examines the ease of use of websites
BIA/Kelsey predicts social media advertising will grow to an estimated ________ by 2018
a. $10 billion b. $15 billion
c. $20 billion d. $25 billion e. none of the above
The child was frightened by a shape he saw in his closet until he realized it was the shadow of a shirt. His realization reflects which stage in the process of perception?
A. interpretation B. organization C. selection D. observation
The process of photography was first invented around 1816 by
A. Louis Daguerre. B. Hannibal Goodwin. C. William Dickson. D. Joseph Nicéphore Niépce.