If a firm decides to contract its logistics functions to third parties that have no managerial authority within the marketing channel, it is using
A. outsourcing.
B. sole-sourcing.
C. logistics.
D. wholesaling.
E. distribution services.
Answer: A
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Amity Inc. is a firm which collects and processes household data and sells it to other firms which produce consumer durables. Amity is an example of a ________ research firm
A) custom marketing B) specialty-line marketing C) syndicated-service D) generic marketing E) focused marketing
Perceived ________ is the trustor's perception that the trustee adheres to a set of principles that the trustor finds acceptable.
Fill in the blank(s) with the appropriate word(s).
All but one of the following actions contributes to increase identification-based trust. Which one does not contribute?
A. Stand for the same principles. B. Develop similar interests. C. Monitor the other party's actions. D. Try to develop similar goals, objectives, and scenarios.
Touching
A) is the same in most cultures. B) is encouraged in most companies. C) is learned with the ability to speak. D) is generally frowned upon in U.S. business settings. E) should be encouraged among new business associates.