Why is packaging design as important as advertising in building a product's brand image?
What will be an ideal response?
Consumers respond to packaging intuitively, so packaging design can be as important as advertising in building a product's brand image. Packaging establishes or reinforces the brand's personality at the point of sale. So if status is the goal, the package designer must consider what consumers regard as prestigious. This is especially important for so-called nonrational products-cosmetics and perfumes, sports accessories, confection gifts, and certain luxury products-in which fantasy, impulsiveness, or mystique may overrule rational choice.
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A number of factors influence the sample size for a substantive test of details of an account balance. All other factors being equal, which of the following would lead to a larger sample size?
A. Greater reliance on internal controls. B. Smaller expected frequency of misstatements. C. Smaller measure of tolerable misstatements. D. Greater reliance on analytical procedures.
Which is a guideline for using a quotation as an attention getter in a speech introduction?
a. Avoid using quotations from songs. b. Attribute the quotation to the person who said it. c. Be sure it is humorous. d. Choose a quotation from a well-known person.
The type of analysis that is concerned with the relationships among the components of the financial statements is to prepare
A) vertical analysis. B) trend analysis. C) profitability analysis. D) ratio analysis.
A theory of followership discussed in the textbook explicitly includes which of the following elements in the model?
A. situations, tasks, and relationships B. characteristics, behaviors, and outcomes C. skills, culture, and ethics D. context, interactions, and support