There is a wealth of scholarly research demonstrating the link between reading literary fiction and

A. obesity.
B. family harmony.
C. declines in TV viewing.
D. empathy for others.


Answer: D

Communication & Mass Media

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Speech communication is a diverse discipline involving a range of behaviors and situations. The common thread connecting all of these behaviors and situations is

A) classical rhetoric. B) public speaking. C) interpersonal communication. D) human symbolic interaction. E) organizational behavior.

Communication & Mass Media

The authors of the textbook note that "statistics . . . may tell us about the typicality of

an occurrence and thus validate our examples." Their observation suggests that _____. A) examples are meaningless when presented without relevant statistical information B) statistical information is meaningless when presented without relevant examples C) hypothetical examples are meaningless since they cannot be statistically verified D) using a relevant example with statistical information can be quite compelling

Communication & Mass Media

Public relations functions in ______ include management counsel, internal PR, capital campaigns, and crisis communication.

a. health-care b. education c. politics d. finance

Communication & Mass Media

What presentation format does the text suggest you use when delivering the introduction to the audience?

A. glancing at notecards B. memorized C. extemporaneous D. reading from a script

Communication & Mass Media