Which of the following statements describes difficulties PR practitioners encounter in working with the mass media to communicate during a crisis?
a. Reporters tend to be more interested in the rare and unusual, so may overlook serious but less dramatic crises.
b. Media representatives don't want information from authoritative sources, so they tend to ignore official statements and news bulletins.
c. A crisis plan may provide for clear and straightforward information, but the media turn that information into contradictions and conflict.
d. All of the above.
A
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Jimmy argues that the fact that major league athletes are bigger, stronger, and faster than they were 20
years ago is an indicator that steroid use among these athletes has increased. What type of reasoning is this? A) analogy B) testimony C) sign D) narrative E) example
Identify and define the three components of a "unit of proof."
What will be an ideal response?
As individuals grow older, they are able to craft interpersonal constructs that are much more
a. varied and specific. b. stereotypical and demeaning. c. inaccurate. d. indirect
Which of the following should be included in a preparation outline?
A. transitions, internal previews, and internal summaries B. the bibliography C. the central idea D. a specific purpose statement E. All of these answers are correct.