Which type of segmentation can center on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions
B) psychographic
C) needs
D) demographic
E) geotargeting
A
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If a company manufactures a product in the home-country market as well as in foreign markets it is considered black marketing
Indicate whether the statement is true or false
A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________
A) judgmental sample B) sample C) sampling unit D) sampling frame
The delivery term "no-arrival, no-sale" can be added to a shipment contract
Indicate whether the statement is true or false
A consumer wants to choose a highly reliable TV service provider with minimum service disruptions. Based on the data given in the following table, determine which TV provider the consumer should choose.
a. Crescent TV Network
b. Horizon TV Network
c. Perseus TV Network
d. Direct TV Network