Which of the following is an advantage for a retailer who is using e-catalogs?
A) Inventory in the store does not have to match the catalog.
B) The cost to maintain and access the catalog is minimal.
C) Specialty products reach a better defined target market.
D) Several virtual storefronts can be represented in the catalog.
E) The e-catalog is not dependent on search engines such as Yahoo! or Google.
Answer: B
Explanation: B) E-catalogs use online displays of products to give millions of retail and business customers instant access to product information. The seller avoids mail distribution and printing costs, and once an online catalog is in place, there is little cost in maintaining and accessing it.
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