A basic principle of marketing strategy is that good marketers should think like marketing managers, not like general managers
Indicate whether the statement is true or false
F
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Ana Maria believes that she controls her own destiny. She is a rather shy person who is extremely dependable and responsible, and her coworkers respect her greatly. Ana Maria has a(n) ______ locus of control and would rate high on the _______ dimension of personality.
A. external, extroversion B. neutral, agreeableness C. internal, conscientiousness D. unstable, openness to experience E. positive, emotional stability
In a computer-based information system, which of the following duties needs to be separated?
a. program coding from program operations b. program operations from program maintenance c. program maintenance from program coding d. all of the above duties should be separated
A buyer's decisions are influenced by ________ such as culture, subculture, groups, gender roles, and family
A) personal characteristics B) situational factors C) perceptions D) social factors E) psychological factors
Which item is NOT listed as an ethical issue for organizational influence strategies as noted from the text?
A. framing B. impression management C. coercion D. communication of expectations