Which of the following is an advantage of using radio as an advertising medium?
A) higher attention than television
B) standardized rate structures
C) long duration of ad exposure
D) high quality reproduction
E) high geographic selectivity
E
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Which of the following represents the objective of a social marketing campaign aimed at changing people's values?
A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Help people with obesity to implement lifestyle changes.
One role a coalition partner may play is that of a bedfellow who is low in agreement but high in levels of trust.
Answer the following statement true (T) or false (F)
A ____________________ is the possibility of a loss or injury if you incur a ____________________. A ____________________ is anything that can cause a loss.
Fill in the blank(s) with the appropriate word(s).
Cameron, a purported agent, signs a contract and promissory note to purchase a building for Burnstar Constructions, a purported principal
Though Cameron is an unauthorized representative, Burnstar Constructions, the purported principal, likes the deal and accepts it. Which of the following is true of the deal ratified by Burnstar Constructions? A) The deal is invalid due to the fraud in the inducement rule. B) The deal is invalid due to the fraud in the inception rule. C) Burnstar Constructions is liable on the note. D) Cameron is liable on the note.