Lufthansa Airlines AdWhich generational cohort, which is now the largest cohort in terms of business travel, is the Lufthansa Airlines ad above most likely trying to reach?
A. Generation Z
B. baby busters
C. Generation Y
D. Generation X
E. baby boomers
Answer: D
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Transitions are words and phrases that ______________ ideas
a. extrapolate b. explain c. clarify d. connect
The process of benchmarking SunPower's value chain activities against its rivals in the solar power industry would not entail
A. identifying the best practices in performing various value chain activities. B. taking actions to improve a company's cost competitiveness when benchmarking reveals that its costs and results of performing an activity are not as good as what other companies have achieved. C. constructing a company value chain and identifying which activities are primary and which are support activities. D. making cross-company comparisons of the costs of performing specific value chain activities. E. learning how best practice companies achieve lower costs or better results in performing benchmarked activities.
A group of friends decided to start their own custom clothing firm with the resources and abilities they have. Steven is really good at applying formulas to solve complex problems that involve numbers. Bobby excels at combining specific data into general conclusions. Richie is able to study stock market data and predict how the market fluctuations will affect an industry. These people believe that they can build a great future, and they are working hard toward their goals. From the information provided, Richie can be described as having a high degree of
A. spatial orientation. B. visualization. C. speed and flexibility of closure. D. response orientation. E. originality.
Which of the following entities is part of the buying center?
A. Marketers B. Users C. Vendors D. Distributors E. Wholesalers