Sincethe companyis launching a brand new operating software for cellular phones in the next month, the board of directors at Smithsonisms Corp asks its PR department to schedule appointments with key editors, conduct media training for the
organization's spokespeople, prepare an outline of key talking points, make travel arrangements for each city, and prepare a briefing book about the editor and publication background. What kind of event is the board of directors of Smithsonisms Corp planning,and why?
a. Satellite tour; for generating effective media coverage
b. Desktop tour; for building a healthy relationship with the media
c. Fam tour; for familiarizing the media with the organizational activities
d. Press tour; for developing effectual media relations
A
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Raina asks her friend, Travis, to function as a presentation aid. Which behavior would be
inappropriate for Travis? A) Travis should be willing to act as a presentation aid. B) Travis should understand that his role is to illustrate the message. C) Travis should rehearse the presentation with Raina. D) Travis should sit in the back row of the room and come forward at the right moment.
Taking ideas beyond their current boundaries is a type of creativity noted by Gibson and Hodgetts called _________________________.
Fill in the blank(s) with the appropriate word(s).
Mass media engage in agenda setting functions by:
a. Twisting facts and distorting all truth of a story. b. Working on sex and violence stories only. c. Bringing into light some specific issues, events, and people, while downplaying others. d. Providing us with boring entertainment.
A work becomes protected by U.S. copyright law
A. when the copyright registration fee is paid. B. when it is created. C. when it is first published. D. when it is registered with the U.S. Copyright Office.