Which of the following is true of advertising equivalency value (AEV)?
a. It is not truly a return on investment measure so much as it is a measure of effective resource utilization.
b. To calculate advertising equivalency, the cost to purchase a display ad on a site would be used to assign a dollar value to the impressions achieved socially.
c. The return on earned media model uses AEV to equate publicity in news media outlets to its paid advertising equivalent.
d. A & B only.
e. All of these.
e. All of these.
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Great Outdoors Company operates a store in downtown Denver that has five departments including a fishing department. If the fishing department is closed, the store manager's position will not be affected, but if the entire store is closed, the manager will be terminated. Which of the following lessons should be learned from this example?
A. Relevance of costs is context sensitive. B. Sunk costs cannot be avoided. C. Opportunity costs are always present. D. Information does not have to be precisely accurate in order to be relevant.
M and M, Inc. produces a product that has a variable cost of $3.00 per unit. The company's fixed costs are $30,000. The product is sold for $5.00 per unit and the company desires to earn a target profit of $20,000. What is the amount of sales that will be necessary to earn the desired profit?
A. $50,000 B. $75,000 C. $83,333 D. $125,000
Identify the four stages of supplier selection
What will be an ideal response?
A waiting-line system that meets the assumptions of M/M/S has ? = 5, ? = 4, and M = 2. For these values, Po is approximately 0.23077, and Ls is approximately 2.05128. What is the average number of units waiting in the queue?
A) approximately 0.1603 B) approximately 0.4103 C) approximately 0.8013 D) approximately 1.0417 E) Cannot be calculated because ? is larger than ?.