Which of the following statements is most likely true of market follower strategies?
A) Market followers have the resources to expand the market by developing new users, new uses, and more usage of its products.
B) Market followers must expand internationally first to ensure distribution effectiveness, cost savings, and quality control.
C) Market followers should conduct indirect attacks on competitor's weaknesses to gain market share quickly and inexpensively.
D) Market followers benefit from pursuing subsegments of target markets due to their limited
resources.
E) Market followers must keep manufacturing costs and prices low or product quality and services high.
E
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The frequency of advertising provides a major and distinct advantage over publicity
Indicate whether the statement is true or false
Which of the following products is best suited for pricing under the creaming approach?
A) industrial machinery B) high-end computers C) packaged foods D) office supplies
Interdependent teams, such as marketing, human resources, finance, and so forth, are organized by their respective ______.
a. small business unit b. function c. level d. leader
One way to coordinate branding decisions in the portfolio is to assign different strategic roles.
a. True b. False