Companies using ______ have greater quality and speed of executing their strategies because it helps in developing specific action plans to meet objectives.
a. the Delphi technique
b. intuition
c. consensus mapping
d. big data
d. big data
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A special form of guerilla marketing is stealth marketing, which uses surreptitious practices to introduce individuals to a product
Indicate whether the statement is true or false
When museums charge a lower admission fee to students and senior citizens, this form of pricing is known as ________
A) perceived value pricing B) third-degree price discrimination C) first-degree price discrimination D) second-degree price discrimination E) psychological discounting
Which of the following is a method of reducing non-sampling risk?
a. Proper supervision and instruction of the client's employees. b. Proper supervision and instruction of the audit team. c. The use of attributes sampling rather than variables sampling. d. Controls to ensure that the sample drawn is random and representative.
Psychographic segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics
Indicate whether the statement is true or false