Most people are quite good at detecting deception.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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Which statement accurately reflects the distinction between informative and persuasive speaking?

A) Persuasion can be accomplished without attempting to inform. B) Information cannot be presented without attempting to persuade the audience. C) The goal of the speaker distinguishes the two forms of speaking. D) Informative speaking is more entertaining than persuasive speaking. E) In reality, there is no difference between informative and persuasive speaking.

Communication & Mass Media

Which of the following was the most important effect of the printing press and movable type?

A. Ideas could spread rapidly beyond the communities where they originated. B. Book publishing became profitable. C. Spelling became standardized. D. Books could be printed in German instead of Latin.

Communication & Mass Media

IMC is different from mass marketing because ________

A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C

Communication & Mass Media

Using specific styles of speaking and interacting is called:

A) Intragroup communication B) Empowerment communication C) Orientation D) None of these choices

Communication & Mass Media