Eric, a senior-level manager in an information technology company, evaluates the company's competitive position to determine the company's long-term objectives. In the context of the strategic planning process, which of the following should be Eric's next step?
A. He should define the mission of the organization.
B. He should implement strategies for competitive differentiation.
C. He should conduct a strengths, weaknesses, opportunities, and threats analysis.
D. He should set goals for the organization.
Answer: D
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