The main difference between a "product-market" and a "generic market" is whether customer needs are similar or different.
Answer the following statement true (T) or false (F)
False
A generic market is a market with broadly similar needs-and sellers offering various, often diverse, ways of satisfying those needs. In contrast, a product-market is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.
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People in the same demographic group generally exhibit similar psychographic profiles
Indicate whether the statement is true or false
The concern that children may be exploited by certain advertising messages would not be addressed by the consumerism movement
Indicate whether the statement is true or false
Assume that factory depreciation for the year is $240,000. What problem could result from dividing that amount by 12 and assigning $20,000 in depreciation to the products made each month?
What will be an ideal response?
The two most powerful keys to audience comprehension and retention during a presentation are good organization and ________
A) professionally designed slides B) intentional repetition C) a structured question-and-answer period at the end of the presentation D) a dynamic and entertaining presentation style