Aristotle believed that the persuasive power of _____ relied upon the credibility of the speaker
A) logos
B) ethos
C) pathos
D) eros
B
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In order to choose the most effective way to help determine the accuracy of information on a
web site, a researcher must A) check the expertise of the source. B) check the availability of contact information and to see if the information can be veri?ed. C) check the age of the information and the last time the site was updated. D) all of the above
The contrast effect states that when people hear messages that are similar to what they already believe, they will most likely accept the new information as true
Indicate whether the statement is true or false.
A proposition of policy
a. asks listeners to evaluate or judge an issue b. develops a factual statement that is true and verified by evidence c. advocates a future change in action or behavior d. none of the above
Specific words are often concrete words, which appeal to
A) the more educated in the audience. B) one of our five senses. C) our memorable ideas. D) the most prominent listener qualities.