A persuasive appeal that uses _____ may be supported by including a small or free gift
A) consistency
B) social proof
C) liking
D) reciprocity
E) scarcity
Answer: D
Explanation: D) People typically want to reciprocate if they receive a gift. The gift can be as small as a compliment or a recommendation of a book to read. Persuasive appeals often include a free gift.
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