Which of the following represents owned media
a. Facebook likes
b. a YouTube video by a brand’s customer
c. a brand’s website
d. a newspaper’s review of a brand’s products
c. a brand’s website
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The number of producers or sellers in a market indicates the degree of concentration in the market
True False
Choose the INCORRECT statement
a. Public television broadcasters pay dues to PBS. b. PBS supplies a full schedule of weekday, prime time, and weekend programs, similar to that supplied by a commercial television network. c. Public television stations air a mix of local and syndicated fare in addition to the PBS feed. d. In public television, the stations are more powerful than the network in many ways. e. PBS asks for simultaneous carriage of some prime-time programs, but public television stations often delay broadcast of the shows.
According to Raymond Williams, no critic can adequately analyze television without looking at
a. the governmental, economic, and artistic institutions that influence the medium's technological features. b. the program formulas and genres television shares with other media and those that are unique to TV. c. the way programs are distributed and regulated within stations or networks. d. the uses and effects of television viewing in a particular society. e. All of the above.
Streaming is stored by the device receiving it and is not similar to the transmission of a traditional terrestrial radio station
a. TRUE b. FALSE