Zach is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.
A. headline; it determines the final layout design
B. headline; it is often the only part of the advertisement that is read
C. artwork; it takes up the most space
D. tagline; it links the copy to the signature
E. slogan; it links the artwork to the signature
Answer: B
You might also like to view...
Plaintiffs who have been injured by a breach of contract:
A. should minimize the damages they suffer even if the risk is high. B. have a duty to mitigate the damages they suffer. C. cannot recover their damages. D. can recover damages for injuries they could easily have avoided.
Simple ________ forecasts only work well if we can assume that market demands will stay fairly steady over time
Fill in the blanks with correct word
Telling the truth about any negative aspect of a product or service usually ________.
A. means that you are dishonest B. annoys your customer C. gains your customer's trust D. makes a customer think you are up to something
OTC-traded derivatives are standardized, and exchange-traded derivatives are customized
Indicate whether the statement is true or false