Discuss the objectivity vs. advocacy debate that is raging in the public relations profession
What will be an ideal response?
As a young profession, public relations looked to the objectivity of journalism and the advocacy of
law as models for ethical behavior. The book argues that each is incomplete. Public relations is a
unique profession that involves the management of important relationships. It can use elements of
both objectivity and advocacy
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The man credited with inventing “format” radio is:
a. Alan Freed. b. Reginald Fessenden. c. Gordon McLendon. d. David Sarnoff.
The members of a primary relationship are
A) husband/wife, domestic partners. B) grandparents, husband, wife, and children. C) husband, wife, children, and pets. D) husband, wife, aunts and uncles, and children.
One way to begin a presentation is to refer to a recent or wellknown event
Indicate whether the statement is true or false
What is an example of a document that can be used as supporting material?
A. a contract B. a website C. a dictionary definition D. a journal article