A company needs financial objectives
A. to indicate to employees that financial objectives always take precedence over strategic objectives.
B. to translate the company's business model into action items.
C. because without adequate profitability and financial strength, the company's ultimate survival is jeopardized.
D. to overtake key competitors on such important measures as net profit margins and return on investment.
E. to convince shareholders that top management is acting in their interests.
Answer: C
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