Which of the following assertions is NOT true about a connector list?
A) A list is a tool for managing relationships.
B) A list helps marketers reach the right audience with the right message.
C) Each list contains two parts.
D) Lists can be stored in a variety of formats.
E) Lists are expensive to compile and update.
E
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______________________________ maintenance is performed to fix errors
Fill in the blank(s) with correct word
For a given field size, a system that uses alphabetic codes can represent far more situations than a system with that uses numeric codes
Indicate whether the statement is true or false
Deception is a serious ethical issue in marketing research and occurs in research studies when potential respondents:
A) are not told the true identity of the sponsor of the research B) are viewed during a study without their permission C) are told they will remain anonymous when they are not D) all of the above E) none of the above
The higher the debt to equity ratio, the greater the financial risk the company is taking
Indicate whether the statement is true or false