You work for a company that is marketing a new line of swimsuits. These swimsuits have a unique style that differs from other swimsuits, and you want to spread awareness among consumers and spark their interest. The swimsuit will be sold in stores nationwide. Probably the best promotion mix elements to use in your integrated marketing communications strategy are
A. personal selling and sales promotion.
B. advertising and personal selling.
C. advertising and sales promotion.
D. public relations and sales promotion.
E. personal selling and public relations.
Answer: C
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Thinking we know all there is to know about a person, place, or situation is known as ______.
Fill in the blank(s) with the appropriate word(s).
Contracts that are traditionally required to be in writing by the statute of frauds are:
A. contracts for the transfer of an interest in land. B. contracts for the sale of goods costing less than $500. C. bilateral contracts that have been fully performed by both parties. D. bilateral contracts that are capable of being performed within a year of their formation.
The most commonly used measure of similarity is the ________ or its square
A) euclidean distance B) city-block distance C) Chebychev's distance D) Manhattan distance
Each website has a unique online address
Indicate whether the statement is true or false