The most effective celebrity spokespersons
a. Are the most prominent sports personalities
b. Are popular movie stars
c. Need to make personal appearances as well as commercials
d. Should have some connection or involvement with the product
d. Should have some connection or involvement with the product
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What will be an ideal response?
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Fill in the blank(s) with the appropriate word(s)
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Fill in the blank(s) with the appropriate word(s).