Banner ads may be used for creating awareness or recognition.
Answer the following statement true (T) or false (F)
True
The most common form of advertising on the web is banner ads. Banner ads may be used for creating awareness or recognition, entering viewers into contests and sweepstakes, or direct-marketing objectives.
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For a segment marketing mix strategy to be successful, the strategy needs to include only certain elements of the marketing mix
Indicate whether the statement is true or false
The Private Securities Litigation Reform Act of 1995 replaced proportionate liability of the defendant with joint and several liability
Indicate whether the statement is true or false
Which of the following is an incorrect statement regarding the Federal Trademark Dilution Act of 1995?
A) Trademark dilution occurs through blurring. B) Trademark dilution occurs through tarnishment. C) Blurring occurs when someone uses a mark in a way that causes the famous mark to be linked with an inferior quality product or an unwholesome category of products. D) Blurring occurs when the distinctiveness of the famous mark is reduced by its association with a similar mark.
Which of the following statements is true of forming C corporations?
A. They include preferred stockholders who vote in stockholders' meetings. B. They require the adoption of corporate bylaws. C. They are cheaper than forming a partnership. D. They can be formed through a verbal agreement.