What does trade dress mean?
What will be an ideal response?
Similar to trademark, trade dress represents the total image of a product as opposed to a product's individual parts or aspects. Trade dress protection may deal with the totality of features such as size, shape, color, color combinations, texture or graphics. This could involve the design, shape and appearance of a product, including its packaging as long as it is distinctive.
You might also like to view...
The cross-sectional study is the least used descriptive design in marketing research
Indicate whether the statement is true or false
Which of the following is not a concern when managing inventory in a just-in-time environment?
a. Reduction of space needed to store inventory b. Inventory turnover c. Inventory accuracy d. Inventory size reduction
Which of the following is always created through acquisition of another company?
a. Copyright b. Patent c. Trade mark d. Goodwill
On July 1, Year 1, Village Bookstore, Inc. appropriated retained earnings in the amount of $36,000 for a future remodeling project in the basement of the bookstore. On June 30, Year 1, the balance of Retained Earnings was $82,800 and the Cash balance was $43,200. Which of the following answers shows the effect of the July 1 event on the financial statements? Stockholders' Equity Assets=Liab.+C. Stk.+Ret. Earn.+App.R.ERev.-Exp.=Net Inc.CashA.NA=NA+NA+(36,000)+36,000NA-NA=NA(36,000) FAB.(36,000)=NA+NA+(36,000)+NANA-NA=NA(36,000) FAC.NA=NA+NA+NA+NANA-NA=NANAD.NA=NA+NA+(36,000)+36,000NA-NA=NANA
A. Choice A B. Choice B C. Choice C D. Choice D