Module 9 describes a study that examined brain activity among subjects participating in a taste test of Coke and Pepsi. Of those subjects with an expressed preference for Coke, what occurred when they knowingly drank Coke?
A. areas of the brain involved in memory were activated
B. subjects changed their preference to Pepsi
C. their preference for Coke became stronger
D. areas of the brain involved in memory became less active
Answer: A
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The tendency of sensory systems to reduce sensitivity to a constant source of stimulation is called:
a. perceptual invariance b. sensory interaction c. perceptual assimilation d. sensory adaptation
Professor Fournier gives a quiz every Monday. His students would then tend to __________ because they are on a __________ schedule of reinforcement
a. start studying immediately after the quiz; fixed-interval b. study regularly through the week; fixed-interval c. study on Sunday nights; fixed-interval d. pay attention in class; variable-interval
Adelaida hears a rattling sound as she hikes through the desert. Her muscles tense and her blood pressure rises. According to Hans Selye, she is in the ___________ phase
a) chronic stress b) alarm c) exhaustion d) resistance
According to your text, "mindblindness" or the lack a theory of mind may be involved in
A) ADHD. B) autism. C) Down syndrome. D) conduct disorder.