During its first year of operations, Connor Company paid $50,000 for direct materials and $36,000 in wages for production workers. Lease payments and utilities on the production facilities amounted to $14,000. General, selling, and administrative expenses were $16,000. The company produced 5,000 units and sold 4,000 units for $30.00 a unit. The average cost to produce one unit is which of the following amounts?
A. $18.40
B. $25.00
C. $16.00
D. $20.00
Answer: D
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Delia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using ________.
A) buzz marketing B) experiential marketing C) integrated marketing communication D) word-of-mouth marketing E) database marketing
What two marketing metrics are used to estimate both customer lifetime value and customer equity?
A. revenue and retention rate B. acquisition cost and customer satisfaction C. revenue and profit D. price and quantity E. retention rate and acquisition cost
Mick starts a business to market nationally long-distance phone time as Mick's Minutes. Registering his trademark with the U.S. Patent and Trademark Office provides nationwide protection for the mark
A. if the mark is currently in use. B. only if the mark has not yet been used. C. only if the mark will not be used for at least six months. D. only if the mark is currently in national use.
The risk-free rate is the lowest rate of interest charged by the nation's leading banks on business loans to their most important and reliable business borrowers
Indicate whether the statement is true or false