Lucius is a scientist who has developed a new kind of especially effective sunscreen. He wants to persuade dermatologists, who are experts at treating skin conditions, that his sunscreen is worthwhile. He is most likely to succeed if he emphasizes
A. how his sunscreen has been proven effective in clinical trials and why it works better than others based on its formula.
B. how not using his sunscreen could lead to scary diseases such as severe sunburn or cancer.
C. how his sunscreen is a wonderful product that will make doctors feel good about prescribing it and patients feel good for using it.
D. how he is the most credible person to develop such a product because of his training and credentials as a scientist.
Answer: A
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Which of the following represents the correct path a neural impulse travels from start to finish of a neuron?
a. dendrite, cell body, axon, terminal button b. terminal button, axon, cell body, dendrite c. cell body, terminal button, dendrite, axon d. axon, dendrite, cell body, terminal button
Description of equipment that is used during a study should include:
a. brand names. b. model numbers. c. instrumentation settings. d. all of these
On a _____ reinforcement schedule the individual is reinforced for every response; but on a _____ reinforcement schedule, the animal is only reinforced for only some responses
a. partial; continuous b. variable; same c. continuous; partial d. same; variable
Shmuel is well fed and owns his own home. According to Maslow, this information suggests that Shmuel's current motivation should be focused primarily on
A. trying to completely fulfill his potential-to "be all he can be." B. achieving a sense of personal accomplishment. C. constructing stable relationships with other people. D. reading books of great literature and listening to good music.