A listing on eBay featured a refurbished iMac desktop computer; interested buyers all ranged in age from teenagers to adults with their own families. These interested buyers were likely from which generational cohort?
A. Baby Boomer
B. the Digital Natives
C. Gen Z
D. Gen X
E. Gen Y
Answer: E
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Customers usually have a lower price threshold below which prices signal inferior or unacceptable quality, as well as an upper price threshold above which prices are prohibitive and the product appears not worth the money
Indicate whether the statement is true or false
Which of the following is a potential use of test marketing?
A) to test the sales potential for a new product B) to test variations in the marketing mix for a product C) to test the sales potential for a new service D) all of the above E) none of the above
The slogan from the GEICO ads, "15 minutes could save you 15 percent or more on your car insurance," is an example of which of the following elements of the communication process?
A. receiver B. source C. message D. encoder E. feedback
You bought a stock for $30 and after 10 years sold it for $50. It paid an annual dividend of $2. Set up an equation that illustrates how the annual return is determined. Show that this return is not 14%.?
What will be an ideal response?