A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve
A) marketing channel
B) citizen-action group
C) distribution channel
D) target market
E) customer franchise
D
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A vertical marketing system is comprised of independent entities.
Answer the following statement true (T) or false (F)
A trademark for a product is a brand asset.
Answer the following statement true (T) or false (F)
Imagine that you want to engage in a planning experience with your team members and early investors. Select a planning tool and explain why that tool would be appropriate.
What will be an ideal response?
Paparo Corporation has provided the following data from its activity-based costing system:Activity Cost PoolTotal CostTotal ActivityAssembly$846,04052,000machine-hoursProcessing orders$64,0561,700ordersInspection$102,4081,360inspection-hours??Data concerning the company's product Q79Y appear below: Annual unit production and sales 450 Annual machine-hours 1,080 Annual number of orders 70 Annual inspection hours 20 Direct materials cost$44.00per unitDirect labor cost$41.03per unitAccording to the activity-based costing system, the average cost of product Q79Y is closest to:
A. $133.29 per unit B. $129.94 per unit C. $127.43 per unit D. $85.03 per unit