If these ice-cream businesses demonstrate sufficient potential, should their owners divert all of their milk output into ice cream production and buy milk from other farms if necessary? (The population of Ireland, North and South, is 6 million, Great Britain 60 million).
What will be an ideal response?
This question asks ‘what is the fundamental nature of this business: milk production or ice-cream
making, or a synergistic combination? The answer must be personal for each farmer, combining the
statistical assessment of potential with personal preference, risk tolerance and vision. To divert all milk
output into ice cream production and sales, buying milk from other farms as necessary requires the
business to develop a wider range of commercial skills of production, distribution and marketing. Even
then, it will almost certainly remain a limited volume, high quality niche producer. At face value, the
much larger GB population (hence market) allows more optimism for committing to ice cream
production. But is a farm location then the best choice?
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