According to researchers, evaluation of strategic communications plans should answer three over-arching questions, EXCEPT:
a. What research instruments should we use .
b. How well are we doing?
c. What should we do?
d. Did we do it?
a
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Which important component of the tool kit do public relations writers use to get their point across to the readers in a better manner?
a. Visual content b. Photo caption c. Technical content d. Subject matter
The term “fake news” is used frequently in today’s media environment. Define the term and discuss some of the factors that led to it becoming a major issue.
What will be an ideal response?
One example of a psychological listening barrier is our reduced ability to focus on the content of the message when we are in the presence of a person who intimidates us
Indicate whether the statement is true or false.
Which poor listening habit occurs when a group member interprets critical remarks by others as a personal attack?
a) Pseudo listening b) Selective listening c) Superficial listening d) Defensive listening e) Disruptive listening