“Round and round the rugged rock the ragged rascal ran” is an example of _____ because of the repetition of consonant sounds at the beginning of words that are near one another.

a. alliteration
b. assonance
c. repetition
d. onomatopoeia


a. alliteration

Communication & Mass Media

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What was the first widely available arcade video game?

a. “Pac-Man” b. “Computer Space” c. “Donkey Kong” d. “E.T. The Extraterrestrial”

Communication & Mass Media

In a public relations presentation, the speaker should anticipate and prepare for criticism by

A) explaining more carefully the organization's plan. B) ignoring any objections, and just remaining positive. C) acknowledging and countering potential problems or objections. D) defending the position of the organization.

Communication & Mass Media

What highly effective form of information invokes the words of respected authorities speaking against their own apparent interests?

a. expert testimony b. reluctant testimony c. triangular testimony d. ironic testimony

Communication & Mass Media

In 1970, more than ____ percent of the population reported reading a newspaper each weekday

a. 54 b. 90 c. 25 d. 77

Communication & Mass Media