After purchasing a fancy-cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut. Moreover, Jason feels that he should have selected the round brilliant-cut diamond rather than the fancy-cut diamond. In this scenario, Jason is experiencing
A. cognitive dissonance.
B. impact bias.
C. overregularization.
D. belief-bias effect.
E. psychosocial heurism.
Answer: A
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