Each of the following is an example of an overt audience response EXCEPT:
A. An audience member asks a question of the presenter.
B. Audience members raise their hands if they agree.
C. An audience member states an opinion about the presentation.
D. An audience member changes her mind upon hearing new information.
D. An audience member changes her mind upon hearing new information.
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When “qualified privilege” is mentioned, exactly what is it qualified on? In other words, what characteristics must the story contain to maintain the privilege?
What will be an ideal response?
Public relations professionals use research for which of the following reasons?
A) achieving credibility with management B) defining audiences and segmenting publics C) formulating strategy D) testing messages E) all of the above
American movies have always been the fastest moving in the world and digital technology—both recording and editing—has enabled them to move even faster. ___
Indicate whether the statement is true or false
________ advertising employs messages aimed at retailers and does not necessarily push the product or brand, but promotes product issues of importance to the retailer, such as volume, marketing support, profit potential, distribution plans, and promotional opportunities.
A. Retail B. Institutional C. National consumer D. Trade