The major objective of an institutional advertisement is _____

a. sales to consumers
b. sales to businesses
c. awareness
d. store image development and reinforcement


d

Business

You might also like to view...

The accounting rate-of-return method is widely used to measure the estimated performance of a capital investment, primarily because it is very accurate

Indicate whether the statement is true or false

Business

The notes to the financial statements:

a. provide information on future expansion plan. b. disclose the accounting methods used to prepare the financial statements. c. state an opinion on whether the financial statements are presented fairly and in conformity with GAAP. d. comment on the company's results of operations reported on the financial statements.

Business

All states except for ________ have enacted the UCC as a commercial statute

A) New York B) Alaska C) Texas D) Louisiana

Business

Which of the following statements is CORRECT?

A. Downward sloping yield curves are inconsistent with the expectations theory. B. The actual shape of the yield curve depends only on expectations about future inflation. C. If the pure expectations theory is correct, a downward sloping yield curve indicates that interest rates are expected to decline in the future. D. If the yield curve is upward sloping, the maturity risk premium must be positive and the inflation rate must be zero. E. Yield curves must be either upward or downward sloping - they cannot first rise and then decline.

Business