Which type of organizational structure groups employees by products and services, by geographic regions, or by customers?
a. Divisional
b. Simple
c. Matrix
d. Functional
a. Divisional
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Explain the difference between a market penetration strategy and a market development strategy
What will be an ideal response?
For each of the following variances, state which manager is most likely to be responsible for the variance.
After marketing strategies are developed, the next step in market planning is ________
A) development of marketing objectives B) strategic planning C) implementation D) situation analysis E) pricing development
Jacob, an expert in traffic patterns requirements for increasing highway lanes, is presenting to the Tennessee Department of Transportation about the need for additional highway lanes between Nashville and Memphis. What would be an effective opening for his presentation?
a. Thank you for having me today. I want to tell you why TDOT needs to increase the number of highway lanes between Nashville and Memphis to 12. b. I am glad to be here! Isn't the weather in Tennessee wonderful today? c. How many of you have spent time on the Interstate 51 between Nashville and Memphis? Then you have seen what I am about to describe. d. All of the above would be equally effective.