What is the recency effect? When should it be used?
What will be an ideal response?
The tendency for the last item presented to be the best remembered. The recency effect should be considered when the message is likely to be contrary to the receiver's current point of view.
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Diffusion of responsibility can result in ______.
a. out-group non-participation b. groupthinking c. free-riding d. virtual teamwork
The responsibility report for a revenue center would compare ________.
A) actual costs to budgeted costs B) actual revenues to budgeted revenues C) actual revenues and costs to budgeted revenues and costs D) actual profits to budgeted profits
Monty Boyd, an account manager, travels frequently on West Coast Airlines. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket
West Coast Airlines is attempting to build a strong customer relationship with Monty through a ________. A) trade promotion B) promotional product C) rebate offer D) point-of-purchase promotion E) frequency marketing program
Whenever any competitor in a market raises or lowers its price, the value of every other product in that specific market is affected
Indicate whether the statement is true or false