What is a points-based promotion?

(a) Site users are given the option to rate the site's capabilities on a point scale between one and ten.
(b) Users who refer a certain number of new customers to the site have two points taken off of their auto insurance.
(c) Every time a customer performs a pre-specified action, they can receive points redeemable for products, services, rebates,
discounts, etc.
(d) A user can redeem a coupon they saw in a newspaper by entering the printed point value of the coupon when purchasing
merchandise or services from the site.


Ans: (c)

Business

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