Describe the various strategies for using fear appeals effectively in a speech
What will be an ideal response
The first strategy is if the speaker shows the fear's potential for affecting the loved ones of the audience, as opposed to personal impact. The second fear appeal is to make it credible, for example, a doctor's agreement or someone who already possesses credibility and respect. A third fear appeal is to make the threat imminent. For the audience to believe the threat is real, the speaker needs to demonstrate the likelihood of the threat taking place, perhaps by describing illustrations of real people being affected by it. Fourth, make the threat strong. Increasing the intensity of the fear appeal increases the likelihood the fear appeal will be effective, particularly if the listener can take the action recommended by that speaker.
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Ivy Lee's new ideas about winning public support included all of the following EXCEPT
A) keeping sensitive issues like strike-breaking strategies off the public record. B) assisting reporters who wanted information or interviews with executives. C) allowing the public to see the human side of industry leaders. D) issuing summaries of corporate executive meetings.
The more important the speech, the less appropriate the __________ method of delivery
Fill in the blanks with correct word
If we want to communicate with someone, we do not need to make ourselves available for
communication with that person when he or she is likely to wish to communicate. Indicate whether the statement is true or false
Alexis is using photographs of her recent trip to Greece in her informative speech about Modern Greek culture. How can she BESTincorporate her photos into the presentation?
A) Enlarge or project them. B) put them in a large, attention-getting frame. C) Make copies and hand the copies out. D) Pass the actual photosaround to the entire audience.