Nordstrom and Macy's are examples of
A. department stores.
B. specialty discount stores.
C. fast fashion stores.
D. full-line discount stores.
E. off-price retailers.
Answer: A
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A routine collection on a customer's account was recorded and posted as a debit to Cash and a credit to Sales Revenue. The journal entry to correct this error would be
a. a debit to Sales Revenue and a credit to Accounts Receivable. b. a debit to Sales Revenue and a credit to Unearned Revenue. c. a debit to Cash and a credit to Accounts Receivable. d. a debit to Accounts Receivable and a credit to Sales Revenue.
Investing in having a public relations professional work to generate publicity is a worthwhile investment because earned media
a. has a high potential for dramatization b. is more credible and has more veracity than advertising c. tends to catch people off guard and attracts people who wouldn't read a sponsored message d. appears as "normal" news e. all of the above
A unionized employer has experienced a slump in profits for the past two years. During negotiations for a new union contract, labor believes that the company will once again realize profits within six months to a year
Therefore, it requests that the current hiring freeze be lifted within six months. Management believes profits will not be realized for at least another two years. It believes the hiring freeze should continue for at least 18 months. This disagreement illustrates differing viewpoints regarding: a. Forecasts b. Aversion to risk c. The value placed on time b. Interests
All of the following are guidelines provided by the American Marketing Association for conducting marketing research except
A. researchers should not omit pertinent data. B. selling or fundraising should not be conducted under the guise of conducting research. C. personal information about research participants should not be shared, except with a designated member of senior management. D. clients and suppliers should be treated fairly. E. researchers should not misrepresent data.