Wilbur uses a Books-A-Million customer card, Kash-N-Karry customer card, Jerry's Cleaners customer card, and Sandwich Shop customer card when he shops at any of these retailers. Each time he uses them, he gets rewarded with reduced cost, free merchandise, or a credit. These cards form a part of
A. assortment planning programs.
B. market basket analysis.
C. retail analytic programs.
D. privacy and CRM programs.
E. frequent-shopper programs.
Answer: E
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