Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as:
A) trade promotions.
B) integrated marketing communication.
C) consumer-oriented promotions.
D) catalogue marketing.
A
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Christine prefers not to deviate from the practices she has always used as a U.S. manager, even though she is now working at an Asian subsidiary. She has been heard saying that she is "just ensuring the job gets done right." Christine is most likely a(n) ________ manager.
A. ethnocentric B. concentric C. prejudicial D. polycentric E. geocentric
Which of the following is not a primary goal of a cost management system?
a. develop organizational strategies. b. to use cost drivers to develop product costs. c. develop organizational strategies. d. improve understanding of activities.
Using value chain analysis, which primary and secondary activities would you consider to be most and least valuable for a company like Facebook?
What will be an ideal response?
Jeremy uses Excel to make his deposit slips. His deposit slip shows currency in Cell F3, 2 checks in Cells F5 and F6, and cash he wants to get back in Cell F10 . What formula should Kevin use for the net deposit Cell F11?
a. =F3+F5+F6-F10 b. =F3-F5-F6+F10 c. =F3+F5+F6+F10 d. =F3-F5-F6-F10