The percentage-of-sales method of setting a communication budget wrongly treats sales as a cause of promotion rather than a result
Indicate whether the statement is true or false
TRUE
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In which of the following areas is product publicity NOT very effective?
A) tying a product to a unique representative B) explaining a complicated product C) competing against better funded products D) meeting predetermined sales quotas
The customer whom Carlotta is calling on today has a(n) ________ buying center culture. This means that the decision process will involve reaching agreement among all members of the buying center.
A. consultative B. republican C. consensus D. democratic E. autocratic
The derivative of 5x3 + 3x2 + 7x + 9 is
A) 15X2 + 6x + 7. B) 6x2 + 7x + 9. C) 5x2 + 3x + 7. D) 3x2 + 2x + 7. E) None of the above
What is digital rights management? Explain some challenges faced while using DRM schemes
What will be an ideal response?