How many structures did Phillips and Zolten recommend for organizing persuasion points?

a. five
b. seven
c. three
d. nine


b. seven

Communication & Mass Media

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Avoiding eye contact with your instructor when you do not know the answer to a question is an example of which function of gazing?

a. monitoring feedback b. regulating the flow of communication c. reflecting cognitive activity d. expressing emotion

Communication & Mass Media

According to your textbook, the credibility of a speaker produced by everything the speaker says or does during the speech itself is called

A. contrived credibility. B. terminal credibility. C. demonstrated credibility. D. derived credibility. E. generated credibility.

Communication & Mass Media

Research has shown that individual work has which advantage over group work?

A) greater creativity. B) greater commitment to decisions made. C) greater resources on which to draw. D) greater thoroughness. E) faster work.

Communication & Mass Media

An interview guide is a carefully structured outline of topics and subtopics to be covered during an interview.

Answer the following statement true (T) or false (F)

Communication & Mass Media