Dietrich Mateschitz, Red Bull's creator, stated "When we first started, we said that there is not an existing market for Red Bull." The reasons behind Red Bull's success include all of the following except:

A) a market was created for Red Bull.
B) a market segment was found with unmet needs.
C) the blue-and-silver color on cans helped in Red Bull's popularity.
D) orthodox advertising strategies were used with tactics.
E) The Red Bulletin magazine helped in Red Bull's popularity.


C

Business

You might also like to view...

A technological innovation that improves the performance and speed of a computer's operating system would be considered a(n) ______ innovation.

A. adaptive B. transformational C. personnel D. product E. process

Business

The systematic approach to recruitment and selection has been criticised for being inappropriate in which of the following circumstances:

a. stability b. rapid change c. high levels of competition d. public sector organisations

Business

Which of the following statements about sales and use taxes is true?

A. Many states that impose a sales tax do not impose a complementary use tax. B. An individual must pay both a sales tax and a use tax on the taxable purchase of an item. C. If an individual pays a sales tax on the purchase of an item, she will not have to pay a use tax on the purchase. D. None of the above is true.

Business

When using Microsoft Access and IIS, a good basic ASCII text editor for producing HTML is FrontPage

Indicate whether the statement is true or false

Business